Matchmaking: The shortcut to success
Subcontractor Connect is Elmia Subcontractor's matchmaking concept, bringing suppliers and buyers together for short, efficient and individually tailored business meetings. This year marks the twentieth edition of the meeting platform. Johan Lantz, Sales Manager Scandinavia at Fibox Oy, and Mattias Viktorsson, Sales & Business Development Manager at Cromocol Scandinavia AB, are two of this year's participants – and both are highly satisfied with the results.
– Matchmaking is an incredibly effective way to create focused, mutually beneficial meetings in a dedicated time slot that can lead to long-term relationships and new business opportunities, says Mattias Viktorsson. There is simply no better way to meet people at the trade fair – it's the shortcut to success. You just need to be open-minded and curious.
Mattias Viktorsson has participated in Subcontractor Connect for many years and believes more companies should discover its value. So far, he has completed four meetings.
– My goal was to meet companies that could benefit from our products and services, says Mattias Viktorsson. Two of the meetings were exactly what I was looking for, while the other two have the potential to develop into future collaborations and business opportunities. I only see advantages, and I will definitely participate again next year.
Twenty meetings in two days
Johan Lantz from Fibox Oy is taking part in both Subcontractor Connect and Elmia Subcontractor for the first time. As a supplier, he has scheduled meetings with several buyers. Over the course of two days, Johan will participate in twenty meetings – both in person at the Connect arena and online, including meetings with the Polish Investment and Trade Agency.
When he received information about Subcontractor Connect from Almi, he signed up immediately. He started inviting the companies he wanted to meet and soon
received just as many meeting requests in return. By the time the event began, he had twenty meetings booked across two days.
– This is an efficient way to strengthen our brand in different markets, both among customers and competitors, says Johan Lantz. Many of the companies I want to meet are already attending the trade fair, so having dedicated time for short business meetings is a perfect opportunity.
Johan hopes the matchmaking meetings will generate new leads, new customer relationships and new partnerships.
– Subcontractor Connect offers fast and efficient meetings that create new business opportunities, concludes Johan Lantz.