35th anniversary and new products at the Nordic region’s largest truck fair

Elmia Lastbil, which marked its 35th anniversary in 2018, was inaugurated by Sweden’s Minister for Infrastructure, Tomas Eneroth (Social Democrat), on the first day of the fair in Jönköping, Sweden. The minister prioritised attending the fair for two of its four days, despite the ongoing campaign for national elections in just a few weeks’ time.

“Elmia Lastbil is the major haulage event in the Nordic Region and this is where the whole industry meets. I wanted to demonstrate how important it is for me and the government to be here,” he said.

In addition to the ministerial visit, exhibitors presented new products and many smart truck body constructions and solutions.

“For us the fair is very important and a major meeting place,” commented Scania’s head of communications, Jennifer Erdtman. “Not just for ourselves but also for truck bodybuilders, customers and sales agents. Getting everyone together at the same place for a few days and thereby being able to access all this information is unique.”

Since it began in 1983, Elmia Lastbil has grown continuously. This year the exhibition covered 75,000 square metres of programme space.

“We’ve updated the fair’s profile and now target students and young people even more than we did before. They are our industry colleagues and fair visitors of the future, which is a key issue for the whole industry,” explains Annika Brandin, fair manager of Elmia Lastbil. “I am very satisfied with the fair and would like to take this opportunity to extend a warm welcome to visitors and exhibitors to return to Jönköping again on 19 to 22 August 2020.”

>> Read the press release here

Elmia Lastbil 2018

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