Scania takes centre stage at Elmia Lastbil – showcasing breadth and a focus on the future

Elmia Lastbil brings together stakeholders from across the transport and haulage industry. Manufacturers, bodybuilders, haulage companies, drivers, suppliers and other industry professionals all meet here – and for Scania, the opportunity to bring so many people together in one place is an important reason for taking part.

“Elmia really is the place where the entire industry comes together. We meet customers, bodybuilders, partners and colleagues from all over Sweden. It is difficult to find another setting where you can meet so many customers and people from across the industry in just a few days,” says Frida Elmblad, Sales Director, Vehicle Market at Scania Sweden.

A broad offering on display

Scania’s presence at this year’s show demonstrates the breadth of the company’s offering. In and around the stand, visitors can explore trucks developed for a wide variety of applications and transport needs. The vehicles on display range from electrified and biogas-powered solutions to trucks designed for more specialised applications.

Two examples are Scania’s new Longline cab and the Swedish Armed Forces’ latest tank transporter. Together with the other vehicles on display, they illustrate just how varied the demands placed on a truck can be – and the true breadth of the transport industry’s requirements.

At the same time, Scania wants to look beyond the vehicles themselves. Service, financing, digital services, transport economics and sustainable solutions are all part of the bigger picture that the company wants to discuss with visitors.

“For us, it is not just about showcasing products. We want to present our entire ecosystem of services and solutions. We want to talk about transport economics, sustainability and how we can work together to create profitable transport solutions for the future,” says Frida Elmblad.

A dedicated stage creates another meeting place

An important part of Scania’s presence is the dedicated stage at its stand. A packed programme features experts, customers and well-known personalities discussing issues that affect different parts of the industry.

Electrification, fossil-free transport, technological development and long-term profitability are among the topics on the agenda. The programme also features personalities from both the transport sector and the world of sport, including Svenska Truckers, the Swedish national cross-country skiing team and American influencer Bruce Wilson.

The ambition is to create a stand with something to offer a broad audience – from those who primarily want to see and experience the trucks to those looking to explore the business, technology and future development of the industry in greater depth.

Meetings that move the industry forward

Scania’s extensive participation also reflects one of the fundamental ideas behind Elmia Lastbil: bringing together an industry whose people and businesses are otherwise spread across the country.

For Scania, the days in Jönköping provide an opportunity to get closer to customers, listen to their experiences and gain insight into the issues that affect their day-to-day operations. For visitors, meanwhile, it is an opportunity to meet vehicle manufacturers, bodybuilders, suppliers and other stakeholders from across the transport chain – all in one place.

When one of the industry’s largest companies chooses to bring together a substantial part of its offering at the show, occupy a significant exhibition space and create its own programme around its participation, it also underlines Elmia Lastbil’s role as a key meeting place for the industry.

It is not simply about showcasing what is available on the market today. Just as important are the conversations about what comes next.

“We want to create a stand where people want to stay, feel inspired and leave with something valuable. For us, Elmia is about meeting people and developing the transport solutions of the future together,” says Frida Elmblad.