SMART Material Hub
From fungi to cooling metals – the SMART Material Hub focuses on innovative materials in the pursuit of a greener industry. Touch, feel, and get inspired alongside the experts.
Sustainability + Material + Research + Technology = SMART by Subcontractor. Visit our new interdisciplinary arena, where current topics and innovations are placed side by side. Feel, listen, ask - and get tips on how the manufacturing industry of the future can develop. SMART, simply put!

New materials, circular solutions, AI and cybersecurity. At SMART Hubs, you can discover new opportunities, meet experts and bring questions and challenges from your own business.
SMART Hubs consists of three meeting places with different areas of focus – Material Hub, Sustainability Hub and Tech Hub. What they have in common is a hands-on approach to industrial development, making new ideas and solutions easier to explore and understand.
Here, you can see and feel new materials, explore how digital product passports and circular approaches can be put into practice, discuss the possibilities of AI or gain new perspectives on your company’s cybersecurity.
Meet materials experts and explore innovative materials, technologies and applications. An unexpected material or a new combination could be the starting point for your next product idea.
Explore digital product passports, circular approaches and new ways to make smarter use of products, materials and resources. Bring a challenge from your own business and discuss possible ways forward with the experts on site.
What could AI mean for industry, and how can companies strengthen their digital resilience? Meet researchers and experts, discuss opportunities and challenges, and gain new perspectives on AI and cybersecurity.
Bring a question. Leave with a new idea.
SMART Hubs is for those already working actively with these topics – as well as those who are simply curious about where to begin.
It's interactive and relevant - regardless of whether you are a designer, developer, purchaser or business manager and are in charge of strategic decisions. You get to know, test and ask questions directly to the experts. If you find a company or organization that you want to learn more from, you can book an individual meeting.

As a visitor to the fair, you have the opportunity to listen to interesting lectures from the arena's exhibitors that you might not otherwise have met. Stop by the SMART Stage and take part in a varied and relevant speaker selection, where concrete cases are interspersed with future explorations and panel debates.
Our daily programme is released in mid October.