12 - 14 Nov 2024

Optimism and new ventures at Swede-Wheel

Optimism and new ventures at Swede-Wheel
Scandinavia's leading wheel manufacturer Swede-Wheel is investing heavily with extensions, new hires and market initiatives in Europe. They exhibit with a well-visited booth at Elmia Subcontractor 2023, where both customers and the skills of the future meet.

That the latest figures from SINF's Subcontractor survey would show a dark situation for the industry in Sweden, is as far from Swede-Wheel's reality as you can get.

- Last month we hit an all time, that's all I can say.

Andreas Stillman, sales manager Swede-Wheel AB, explains further:

- Of course we experience that it is a bit more difficult to get forecasts from our customers, but that's not any different from how it looked last year as well, and we still landed on a good result. 2024 may be a gap year, but we are not holding back. We are a family-owned company that invests and does so with stability.

Expanding on the European market

The investments include, among other things, an extension of 4,000 square meters which will be ready during 2024. The sister company Hilfa will move in with all its production, which also means the site is expanding with a brand new production hall.

- We are also investing in growing in Europe and participating in a large fair in Germany in March. Between 2020 and 2022 we grew from roughly 100 million to 180 million and we don't intend to stop here, we really want to continue. So it's far from pitch black, says Andreas Stillman.

Elmia Subcontractor a forum for competence supply

The power of growth, and faith in the future, is also evident in new hires. In December, the sales team will be strengthened by two people and they are currently looking for the addition of product developers. Therefore, the collective visit to the stand by a large group of international students from Jönköping University is more than welcome. Has Elmia Subcontractor also become a forum for your competence supply?

- Definitely. We get many students visiting our stand and many "aha experiences" when we explain that we work with both sheet metal and plastic, that we make everything in-house from scratch, that we work with construction, product development and automation. It is very important for us to continue to grow with the right skills and we get good feedback that we present ourselves in this way, says Andreas.

Drives leads - every time

Being an exhibitor at Elmia Subcontractor is also important for creating business. As usual, Swede-Wheel, which shares a stand with sister company Hilfa, has shown several new products.

- Every year we get a lot of leads from both new and existing customers. We always have more to do after the fair. We also do customer events in the evenings and create important collaborations in connection with the fair with, among others, Almi and the University of Jönköping. And it gives very good results, says Andreas Stillman.

CaptionSwede-Wheel's stand has been well visited throughout the Elmia Subcontractor, notes a satisfied Andreas Stillman, sales manager Swede-Wheel AB.