Elmia Academy - become a master exhibitor!
The meeting is free of charge for you as an exhibitor and takes place via Teams.
Working in a stand - how to do it?
This part is offered approximately one week before each fair. Information is sent out via newsletter. At some fairs, this part is held in Swedish only - please contact us if you have special needs!
Participants: Stand staff and project managers/exhibition managers at exhibitors
- Elmia Wood 28 May at 10.00 – Mikael's presentation can be found here, Elmia's presentation can be found here.
According to studies, the performance of stand staff accounts for as much as 80% of the success of a trade fair (www.fairlink.se). And it's not always easy. It's an unfamiliar workplace, and it's easy to look at something else (mobile phone, talking to colleagues, talking for a long time with well-known customers, etc.). It is important to distinguish between standing in the stand and working in the stand. Mikael Jansson shares his very best advice on how you prepare to be a winning staff member at the exhibition floor.
We will conclude the meeting with practical information about the fair to ensure that your participation is as smooth as possible.
The meeting takes a maximum of 45 minutes and no registration is required for Part 2. Join easily via the link above!
Since the 1980s, he has worked with events and their development - both from an organiser and a participant perspective. In his role as CEO of Fairlink, he has been involved in analysing many of the largest Swedish events and has trained thousands of exhibitors. Mikael is a popular lecturer and author on the subject and was awarded in 2022 with the "Årets Eldsjäl" (Enthusiast of the Year) prize at Gyllene Hjulet, a prominent award gala in the event industry.