VR technology revolutionizes customer meetings

From PowerPoint presentations to an interactive total experience – Bufab Sweden is taking a major technological leap with its VR Logistics solutions. At Elmia Subcontractor in November, trade fair visitors will be able to step into the virtual world themselves.

A real eye-opener

– We see that this is a real aha experience. When the customer puts on the glasses, we get their full attention in a completely different way than with traditional presentations, says Oscar Ohliw, salesperson at Bufab Sweden.

With VR glasses, the visitor can walk around Bufab's digital showroom, lift bins with C-parts, see how an order is generated and understand the logistics flows in real time. The technology makes it possible to experience the solutions without being on site at Bufab Sweden in Värnamo.

An idea that sparked on the trade fair floor

The idea was actually born at Elmia Subcontractor two years ago, when Salar Jaderi, then a trainee at Bufab Sweden, was inspired by VR solutions at the Flowtropolis stand. He says:

– I am very curious about new technology and was impressed by what I saw. So I started thinking, can we visualize Bufab's logistics solutions in a better way in a virtual environment?

A development group started the work, Flowtropolis became a partner in the development of the solution – and now the concept is ready to be fully launched.

Sneak peek this spring – now we're going full throttle

– Salespeople around the country have been equipped with VR kits that they can take out to customers, while our team in Värnamo is meeting in the virtual environment. We sneaked out this spring but now we're going full throttle – and Elmia will be the perfect platform to showcase the initiative, says Oscar.

Bufab Sweden is a leading Supply Chain Partner with services and solutions within manufacturing, quality, sourcing and logistics. During the trade fair days, they give their visitors the opportunity to try the VR experience on site at the stand and see how future logistics solutions can be experienced in a whole new way.

Caption:
From the gaming world to C-parts. Bufab Sweden uses VR technology to present its logistics solutions to customers.