About the fair

Elmia Agriculture is the business arena that creates the conditions for a strong Swedish agricultural industry. A sustainable and profitable industry with growth. An industry with room for both a great love of farming and a curiosity about innovative ways forward in a competitive and ever-more digital world.

How can digital technology, robotics and sensors strengthen Swedish farming? At the fair we shed light on this issue from several aspects to show you the solutions that exist today but above all to find development opportunities for the industry.

At Elmia Agriculture products and ideas meet the market, joint ventures begin and new expertise gains firm footing on the journey towards an ever-smarter farming industry.


Who exhibits at the agricultural fair?

This is a fair for all sectors of Sweden’s agricultural industry. The more than 300 exhibitors all have something to offer Swedish agriculture, both in terms of machinery & crop production and livestock & farm-based operations. Read more about the theme of respective fair hall.


Visitors from all parts of Sweden

The visitors are everyone who works professionally with or is interested in the agriculture. This is the meeting place for farmers, industry representatives, the media, politicians and representatives of industries that depend on Swedish agriculture. 

Geographically Elmia is extremely well placed. Within a 300 km radius you can reach 70 percent of the country’s farmers! For most people Elmia is therefore an easy day’s outing.

Within a 300-kilometer radius of Elmia are:


73% of Sweden’s pet businesses
72 % of Sweden’s dairy cow businesses
77 % of Sweden’s cereal crop production
69 % of Sweden’s grass production

* Source: Agricultural statistics compilation 2016, covers Skåne, Blekinge, Kalmar, Östergötland, Jönköping, Kronoberg, Halland, Västra Götaland, Södermanland, Västmanland, Värmland, and Örebro County. 



The Elmia Agriculture fair 2016 in figures

Elmia has a long tradition of organising agricultural fairs. As early as 1959 the national agricultural gathering was held in Jönköping. In 2016 we changed the fair concept from several theme shows into one complete show for all parts of the Swedish farming industry. Some facts from the fair held in 2016: 


visitors in three days

93 %

of visitors had a positive overall impression of the fair

86 %   

of visitors said they would definitely or probably return in 2018 

68 %

of visitors are purchasing decision makers for the type of items exhibited at the fair 

53 %

of visitors were owners or company management 

25 %

of visitors were women 

13 %

visited Elmia Agriculture for the first time 


exhibitors representing all parts of the farming industry

1 of 3

companies signed orders at the fair

94 %

of exhibitors will or are considering exhibiting again in 2018



Figures from surveys done by Fairlink at Elmia Agriculture 2018.