“The fair has exceeded all our expectations”

Jonas Whilborg, CEO of Stenbergs, knew the fair would be a success, especially given that willingness to invest in the industry is starting to increase again.

“It’s been four very profitable days. I’m positively surprised at the result,” he says.

“The fair has exceeded all our expectations”

Stenbergs in Jönköping is one of the larger companies to exhibit at Elmia Machine Tools. Together with its sister company EuroMaskin, Stenbergs has a stand space of 330 square metres. The focus is on Stenbergs’ products from Okuma and their new user-friendly control system OSP Siute. The demo presentations at the stand have drawn big crowds, as has EuroMaskin’s throughfeed cleaning machine from Germany’s Zippel.

“It’s been full speed ahead at the stand since the opening day and visitors are pouring in all the time. It’s terrific to see,” he says. 

Stenbergs have sold several machines at the fair and Whilborg says more sales are in the works.

“We have many interested customers and many new leads. This has exceeded all our expectations.”

The enjoyment continued after fair hours, with Stenbergs’ evening activities at its premises in Jönköping proving to be a hit. No fewer than 250 people gathered on Wednesday evening to look at the new products and watch Magnus Samuelsson, best known as the world’s strongest man, lifting machines. The programme will be repeated on Thursday evening.