Subcontractor Connect opens up to the German market

Subcontractor Connect is the arena for meetings between purchasers and suppliers from throughout Europe. This year 30 purchasers are registered, of which 12 are from international companies. One of them is the website Sherlock Who, which can best be described as a Google for suppliers.

As usual, there was great activity when Subcontractor Connect began on the first day of Elmia Subcontractor. Well-known companies such as Gunnebo, Scania and Volvo Cars are represented, plus 12 international companies, of which no fewer than five are from Germany. One of them is Sherlock Who, a database that enables companies to look for suppliers. 

“There are many skilled companies in Sweden with good and unique products,” explains Björn Meschenmoser, founder of Sherlock Who. “Unfortunately, they are under the radar screen of German industry. That’s why I registered for Connect – to see what potential exists in Sweden.” 

Interesting technological solutions that are new to the German market. That’s what Meschenmoser is looking for during his visit to Elmia Subcontractor. Germany offers big opportunities for Swedish suppliers but to enter the German market successfully they must first become known there. 

“Even though the two countries are very close geographically, there is a language barrier. Above all, German companies’ awareness of what Swedish suppliers can offer is non-existent. If you want to enter the German market, you must first of all show that you exist. One way to do that is to meet people like me.”

Published
11/13/2018
Images
Björn Meschenmoser, at left, together with Max Sundvall of the Enterprise Europe Network.
Björn Meschenmoser, at left, together with Max Sundvall of the Enterprise Europe Network.