Every year the steel company Ovako plans its participation in northern Europe’s leading subcontracting fair – Elmia Subcontractor. Most of Ovako’s customers attend the fair and many of the company’s future business deals start here, as Eriksson explains:
“We come here to meet our existing customers, who are otherwise spread out throughout Sweden. We tend to have a number of business meetings scheduled, which we hope – based on previous experience – will result in new leads.”
At the fair Ovako is premiering its WR–Steel® – a new type of steel used for everything from graders to loaders. During the week the company will give two seminars to present the new product plus the results of Ovako’s latest product research.
“Our steel has fantastic properties with regard to abrasion. We want to show how good we are – not just say it but really show it,” says Torgny Fridh, a sales rep at Ovako Sweden.
Ovako is a leading European producer of engineering steel for customers in the bearing, transportation and manufacturing industries. Ovako’s biggest customers include Borox and Olofsfors plus Kverneland.