Subcontractor IoT Arena puts together a complete package

This year the Internet of Things is in the spotlight at Elmia Subcontractor – both as a new exhibitors’ segment and as Subcontractor IoT Arena. John Wibrand, Senior IoT Advisor at Cybercom, believes it’s the right approach.

“I think it’s terrific that Elmia Subcontractor is having this focus,” he says. “Personally I’ve come here many times looking for components – there are many solutions-focused companies here that can put things together into a complete package. It makes sense to have everyone in one place.”

Wibrand is concerned that many small or medium-sized companies cannot keep up with technological advances.

“Soon the giant players will make demands for IoT and if companies can’t meet those demands they might lose out. The big companies have invested and come a long way.

The small and medium-sized ones must also do so but I don’t know if everyone realises it.”

Cybercom has been active throughout the IT segment from programming to apps but its focus is on connected products. Wibrand works mainly with business models in the IoT sector and on how businesses should think when creating connected products.

“Many times it’s about taking the product you have now and doing something different with it, and also to really find out what the customer actually wants. That’s a lot of the work we do prior to a project,” he says.

At Subcontractor IoT Arena innovative and inspirational IoT cases are presented. The products come from very varied sectors and show how broad the field of application is.

The bicycle helmet Hövding, Husqvarna Battery Box and F-Online from Fanhultstvätten are a few examples.

Magnus Mörstam is coordinator of the IoT arena and he is very satisfied with the new venture.

“I’ve received many positive comments from companies that would like to exhibit here,” he says. “But also that the cases here are terrific with good variation. Our lectures have also been popular.”

Published
11/16/2017
Images
Magnus Mörstam is coordinator of Subcontractor IoT Arena.
Magnus Mörstam is coordinator of Subcontractor IoT Arena.
John Wibrand of Cybercom gave one of the well-attended talks at Subcontractor IoT Arena.
John Wibrand of Cybercom gave one of the well-attended talks at Subcontractor IoT Arena.