The leading German trade fair operator Deutsche Messe has embarked on a cooperative venture that will lend even greater international reach to the Industrial Supply show at its flagship HANNOVER MESSE industrial technology trade fair. The company recently signed a letter of intent with the Swedish trade fair operator ELMIA that promises to boost the number of qualified visitors from Northern Europe attending Industrial Supply. ELMIA is the organizer of ELMIA Subcontractor, Northern Europe’s leading trade show for subcontractors in the manufacturing industry and their customers. ELMIA Subcontractor will be celebrating its 40th anniversary this November.
“ELMIA Subcontractor gives us direct access to exhibitors and trade visitors from Scandinavia, who are an important target market for Industrial Supply,” said Marc Siemering, Deutsche Messe’s Senior Vice President in charge of HANNOVER MESSE. “At the same time, ELMIA Subcontractor is itself an attractive marketplace for many of the companies that exhibit at and visit Industrial Supply. It’s a win-win for both parties.”
Peter Scott, Executive Director at Elmia Exhibitions & Events, agrees. “Sweden and the other Scandinavian countries are highly developed industrial nations that are home to major international OEMs in a wide range of industries, including the automotive industry,” he said. “So, over the years, a very strong subcontracting sector has sprung up – a development facilitated in no small measure by ELMIA Subcontractor. Many of Scandinavia’s industrial subcontractors are now successful international players who have a strong interest in growing their export business. Our cooperative venture with Deutsche Messe will help them with this enormously; it promises major benefits for our exhibitors and visitors alike.”
The two trade fairs have different but complementary strengths. ELMIA Subcontractor is based in Jönköping in southwest Sweden and focuses principally on the markets of Northern Europe. Industrial Supply, on the other hand, has a strong following in the German market and is an altogether more international show. Its exhibitors and visitors also benefit from the numerous synergies and linkages it offers with various other industries that exhibit at other sections of HANNOVER MESSE.
Deutsche Messe and ELMIA are entering into the new cooperative arrangement with a view to helping each other promote their respective shows to visitors and exhibitors. They also see the venture as a means of jointly exploring new opportunities and initiating future cooperation projects. The parties are currently considering a range of options, including staging an Industrial Supply pavilion at ELMIA Subcontractor, and an ELMIA Subcontractor pavilion at Industrial Supply. The next ELMIA Subcontractor show runs from 10 to 13 November 2015. The next Industrial Supply show at HANNOVER MESSE runs from 25 to 29 April 2016.