CombiQ’s strategic route to the major player

For the small IIoT developer CombiQ, participation in Subcontractor Connect and the fair’s one-day Pop-up Expo 2017 exhibition was a real winner. Among other things, the matchmaking resulted in a solid lead with Volvo Buses.

It makes no difference if you’re small or a startup. If you have what the customers are looking for and if you work strategically at the trade fair, you have good chances of becoming a supplier to the major players.
“In the matchmaking sessions you have the opportunity to present yourself to the really big companies,” explains Daniel Ström, CEO of CombiQ, a developer within IIoT (Industrial Internet of Things). “We got a really good lead with Volvo Buses following a meeting that would otherwise have been difficult to arrange.”

Decisive for the future
Continued contact with the vehicle manufacturer is now in the pipeline, he adds.
“We’ve not talked about anything concrete yet but this can definitely open up new business opportunities and projects that can be decisive for a small company like ours.”

A good entry point
In 2017 the company exhibited at Pop-up Expo, the fair’s one-day exhibition with a special IoT focus, and got a taste for more. Now CombiQ plans to exhibit all on four days of this autumn’s fair.
“Pop-up Expo is a good opportunity for small companies to exhibit for a day at a small cost that can lead to big possibilities. It gave us so much that we want to go the whole way in 2018,” says Ström, adding that the fair’s newly expanded focus on a particular IoT field is particularly interesting.

Published
6/25/2018
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“Subcontractor Connect provides a superb fast track for smaller suppliers to get in and present themselves to major players,” says Daniel Ström, CEO of CombiQ.
“Subcontractor Connect provides a superb fast track for smaller suppliers to get in and present themselves to major players,” says Daniel Ström, CEO of CombiQ.