The duckling that became a swan

It's easy to draw parallels between the development of Elmia Subcontractor and the ugly duckling. When the fair began in 1975, counting visitors was easy. The event was confined to a single hall and there was only a modest number of visitors. However, the years passed and the fair grew stronger and stronger. It emerged that there was great demand for a dedicated subcontractor fair, and it wasn't long before Elmia Subcontractor was an event to be taken seriously.

Today the fair fills all of Elmia's exhibition halls and is known the world over. The ugly duckling has quite simply grown into a beautiful swan.