Esab goes in for demos

The Gothenburg-based company Esab is focusing strongly on demonstrations and is letting visitors try out its welding equipment during Elmia Welding & Joining Technology.
“When potential customers come to us it’s important that we can show them what our products can do,” says Eugenia Vranjancu, head of market communications at Esab.

Esab is one of the leading manufacturers of welding and cutting systems and has a strong presence at Elmia Welding & Joining Technology.
“People do deals here and get to see the latest developments,” Vranjancau says. “It’s positive that the fair is only for welding. We were also at the last one, which was good, but we think it’s even hotter this year.”

Esab’s stand has a broad range of new innovations ranging from protective helmets and welding products for hobby use to the latest professional welding equipment.
“We’re one of a few players in the market to offer everything in welding and cutting. That’s our strength and we want to show it off.”

The innovations include the new Warrior protective helmet with a fresh air intake that Esab is showing for the first time here at the fair.
“It’s not really going to be launched for another month but it’s here at our stand for people to have a first peek at it,” Vranjancau says.

Just as it did during Elmia Welding & Joining Technology 2012, Esab is offering test welding and demos continuously every day of the fair. This year the company has doubled its workstations to two and visitors can either reserve a demo time or just drop in.
“It’s important that we can show our machines in action,” Vranjncau explains. “We weld both black and stainless steel and aluminium here at the stand so we’re prepared to meet the various types of customers who come by.”

Lars-Göran Åkesson and Henrik Stenström, workshop manager and welding manager respectively at RZ Mekpart, are two visitors who received a demonstration during the fair.
“There’s a lot of new machines and new technology coming out, so it’s important to see what’s available,” Åkesson says. “Then it’s good to see them in real life, as we did here.”

Published
5/7/2014
Images
Eugenia Vranjancau, head of market communications at Esab, with the new Warrior protective helmet, which visitors to Elmia Welding & Joining Technology are getting a peek at before its official launch.
Eugenia Vranjancau, head of market communications at Esab, with the new Warrior protective helmet, which visitors to Elmia Welding & Joining Technology are getting a peek at before its official launch.
Esab is focusing strongly on demos and test welding during the fair.
Esab is focusing strongly on demos and test welding during the fair.