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Elmia Garden 2015

Floradania says the clearest current trend is towards a more toned-down colour palette.

Scandinavian style a hit in Europe

As early as March Floradania and pej gruppen at Scandinavian Trend Institute present next year’s trends for Floradania’s members. The trends are based on impressions and observations from various design fairs in Milan, Paris, Asia and the US, which are then linked to the prevailing spirit of the age and consumer behaviour patterns.

Read more about Floradanias work with trends.




Blomsterlandet looks ahead

Blomsterlandet is a chain of garden centres throughout Sweden and right now it is a hive of activity – both in the retail outlets where spring shopping has just begun and in-house, where the autumn collections are being presented. Ulrika Landström is product manager for interiors at Blomsterlandet and is in the process of setting up an in-house fair to present the trends for this autumn. Photos for the upcoming season are taken at the fair, which also provides inspiration to garden centre representatives from around Sweden.

Read more about Blomsterlandets work with trendspotting.



Jury work

The Elmia Garden Award

Garden Product of the Year will soon be announced

A few weeks before the winner is announced, the jury meets to select the Garden Product of the Year. As always, the jury has a lot to consider in making their selection. See all the strong candidates for yourself here. We are now looking forward to 18 March, when this year’s Elmia Garden Award will be announced at a press showing in Stockholm.