Impecta Fröhandel presented a large number of new seed varieties at this year’s fair. Many of them are organic.
“We want to offer hobby gardeners a broader and more interesting selection of seeds,” explains Michael Karlsson, deputy CEO of Impecta Fröhandel. “Sweden is the leader in organic seeds but they’re still difficult to find in the retail market here.”
Being able to grow one’s own food is a major trend that is also important in the seed industry.
“What people grow themselves and then bring to the table should taste more and taste different,” he adds. “People want to be surprised! At our stand, for example, we have a wasabi arugula – it gives a taste sensation that people don’t expect.”
Impecta grows all its own seeds at home in Julita in central Sweden and ensures they are hardy enough for the Nordic climate. The company has chosen to focus on older plants, unique and rare varieties that are worth preserving for future generations.