The Elmia Garden Award 2017
Extensive mass media interest, broad exposure during Elmia Garden and added momentum in marketing and PR – the products nominated for the Elmia Garden Award truly enjoy a flying start on the market!
The Elmia Garden Award is a distinction that carries weight and status in the industry. An electrically powered wheelbarrow, an ergonomic tedder, a nesting box with a web camera, a practical growing bench, a lamp with lighting for plants and most recently 100 % recycled potting soil– over the years all kinds of great, intelligent solutions have been presented when the winner of the Elmia Garden Award is announced.
“The aim of the Elmia Garden Award is to showcase the creativity and product development taking place in the garden industry,” explains Henrik Landén, Project Manager at Elmia Garden.
“At Elmia Garden we are giving companies of all sizes an opportunity to display their entries to a wider audience ahead of the final vote in spring. There is great interest from the media – the products attract a lot of attention – so don’t miss the chance to give your product launch an extra boost!”
Jury and rules
The products are assessed by a jury comprising such recognised figures as Simon Irvine, garden designer at Läckö Castle, Christina Säll of Hemträdgården gardening magazine and creative director Magnus Åström. The eventual winner will be announced at a press conference, just in time for the start of the gardening season in spring. All the major Swedish trade magazines, along with many daily papers, have written about previous winners of the award.