Tata Steel, which is part of the global Tata Group, is exhibiting at Elmia Subcontractor. We are talking about a steel giant with operations in all the world’s markets. Tata Steel has been active in northern Europe for a number of years. In the Sweden’s case the company’s presence has consisted of the production of electroplating in Surahammar, the supply of building components and solutions via a unit in Halmstad, and a sales office in Gothenburg.
The company’s expansion has continued this year. April marked the completed purchase of three Nordic steel service centres – in Halmstad, Fredrikstad (Norway) and Nådendal (Finland). The existing sales office in Gothenburg was also reinforced with a more centrally coordinating function. Manufacturing at the newly acquired service centres consists mainly of sheet metal products.
“With these acquisitions we can now offer our customers a full range,” explains Dutchman Stefan Landesz, who is Tata Steel’s Nordic manager. “The expansion also illustrates our desire to be present here in the Nordic region. You could say that it is part of our domestic market. The type of products used in this region fit in very well with our capacity.”
The expansion is also demonstrated by the fact that Tata Steel has chosen to exhibit at Elmia Subcontractor. Although Tata Steel is one of the world’s biggest players in the steel market, this year’s participation in the fair is the company’s debut at this well-regarded trade fair for subcontractors.
Landesz has high expectations. He knows the fair’s excellent reputation as a meeting place and how valuable it is for cultivating business contacts.
“Subcontractor is an important tool for us to reach out to customers and to the market as a whole,” he explains. “As you say, this is the first time we will be exhibiting. This reflects the seriousness of our presence in the Nordic region. With the acquisitions we made this year we want to emphasise our role as a local player in this part of Europe.
“Of course we want to show people our products but our main aim is to introduce ourselves as a company and tell people about our ambitions in this part of the world. Steel has an incredible potential and we want to release it.”