In the run-up to the fair, Elmia promotes the event on a massive scale to different visitor categories with press releases, print advertising, campaigns and other promotional activities. But remember: Elmia invites visitors to the fair – You invite them to your stand!
Elmia often receives inquiries about new products being displayed at the fair – so send press information in plenty of time. Your press folder might for example contain a basic outline of what you are planning to exhibit at the fair, a press release and possibly some pictures.
Send your press material to:
Elmia AB
Elmia Subcontractor
Press Service
Box 6066
SE-550 06 JÖNKÖPING
SWEDEN
Elmia has a Press Service and during the fair there is a staffed press room, which is the natural meeting-place and work room for journalists visiting the fair.
Tips for communicating via the media
- Send us your press material in plenty of time before the fair. A press release with a good picture will be fine (NB: No printed matter please).
- Send the press material to your own press contacts and tell them you will be at the fair.
- If you wish to organise your own press showing during the fair, please contact Head of Communications Linda von Essen-Sylvén. This is to ensure your showing does not clash with another event.
- If you need further advice, please contact Head of Communications Linda von Essen-Sylvén.
See the Checklist or Who to contact for further contact details.