Partner Nation status means that the trade show and Denmark have a more in-depth collaboration both before and during the fair.

This year’s show will be visited by H.R.H. Prince Joachim of Denmark, who will attend a reception at the Danish Embassy’s collective stand on Wednesday 9 November.

The basic idea behind Elmia Subcontractor’s Partner Nation concept is to place the focus on a particular country with the aim of increasing knowledge about that country, thus promoting business for exhibitors and visitors to the show.