Press information
In the run-up to the fair, Elmia promotes the event on a massive scale to different visitor categories with press releases, print advertising, campaigns and other promotional activities. But remember: Elmia invites visitors to the fair – you invite them to your stand!
Elmia often receives inquiries about new products being displayed at the fair – so send press information in plenty of time. Your press folder might for example contain a basic outline of what you are planning to exhibit at the fair, a press release and possibly some pictures.
Elmia has a Press Service and during the fair there is a staffed press room which is the natural meeting-place and work room for journalists visiting the fair.
Send your press material to:
Elmia AB, SkogsElmia, Press Service,
Box 6066, SE-550 06 JÖNKÖPING, SWEDEN.
Tips
Finally, here are a few more tips that may help you reach out through the mass media.
1. Send your press material to the fair in advance.
A press release with a good picture will be fine (NB: No printed matter please).
2. Send the press material to your own press contacts and tell them you will be at the fair.
3. If you wish to organise your own press showing during the fair, please contact Linda von Essen-Sylvén. This is to ensure your showing does not clash with another event.
4. For further good advice: contact Linda von Essen-Sylvén. See the Checklista or Who to contact for further contact details.