Who visits the fair?

Elmia Lastbil is the home ground of the haulage industry. It is a trade show where 96% of visitors work in the haulage sector. By far the largest two visitor groups are commercial drivers and company managers/managing directors. These two groups jointly make up two-thirds of the total number of visitors.

The five largest business areas that visitors represent are haulage companies focusing on:

  • Single/grouped consignments
  • Construction and infrastructure
  • Engineering/manufacturing industry
  • Forest transport
  • Warehouse, terminal, cargo management