"We want our customers to feel that we, as an organiser, genuinely take care of the trade show, conference or launch conference. With us, their event is in safe hands.

– Openness and progressiveness are two other core values we want to be associated with. Openness should be our hallmark both internally and externally towards customers, suppliers and others. Progressiveness for us is very much about having the courage and scope to test and experiment, safe in the knowledge that everyone makes mistakes occasionally. We have to acknowledge that not everything we do can be a resounding success. Even so, it is vital that we learn from our mistakes and thus identify the projects and working methods that are successful.”

Hans Standár, vd, Elmia AB

Annual Report for the 2010 financial year (in swedish only) (pdf-file)